Don’t spend another $3k/month on an underperforming agency.
Own your growth.
FrictionMarketing and Operations
You have something great, but it’s stalling. I work with founders and small business owners to get things moving again.
You may not be seeing the traction you’d initially modelled, or your operations feel chaotic, like you’re trapped in the day-to-day and can’t grow. It’s the curse of the not-small-but-not-quite-large business stage.
Friction is all about removing that customer, strategy, and operational friction that’s slowing your growth. Empowering you to understand your core business levers and get back to the things that matter.
Why work with Tamara
My Background:
UBS Australia (3 years)
Tacklebox Accelerator (2 years advising over 200 early-stage startups)
8 years consulting Small Businesses and Startups
Built my own Profitable Service Business that I scaled to $750k annual revenue (5 years learning the lessons myself)
My Strengths:
I make businesses simpler, not busier
No bloated strategies, unnecessary KPIs or 40 page decks. I find what’s creating friction, focus on what will actually move the business forward, and remove work rather than create more of it.I understand how businesses actually operate
I’ve built and run businesses myself. I know the problem isn’t always strategy; sometimes it’s the broken booking flow, the unanswered inbox, the cardboard piling up in the hallway, or the process your team ignores. I work where strategy meets realityI see the business as a whole
Customer experience, operations, brand, revenue, team, systems, and marketing are interconnected. My experience across industries with particular expertise in service businesses means I can identify the problem behind the problem, not just optimize one piece in isolation.
How to work with Friction:
30 Day Sprints
$199
Step-by-Step Sprints You Can Start Today
Learn how to diagnose, plan, and execute the most important parts of your business at your own pace. These guide you step by step through core strategic issues and how you can fix them in 30 days.
Express Consulting $500
60-Min Strategy Overhaul Call
Get expert eyes on your biz, cut through the chaos, and walk away with a clear plan forward in just one hour. If you don’t have time to work through our Sprint content and need an expert to step in and advise, this is how we get on a call and work as a partner to get things straightened out.
Interested in a full consulting package? Email tamara@joinfriction.com for our rates, process and availability.