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Own your growth.

Friction

Business Strategy and Operations

You have something great, but it’s stalling or you’re not sure what’s next.

I work with founders and small business owners to get things moving again.

Maybe you’re not seeing the traction you expected. Your operations feel chaotic. You’re trapped in the day to day and don’t have enough space to actually grow. What you have works, but it feels fragile and probably takes too much of your time to run.

I find the friction across customer experience, strategy and operations, help you understand the levers that actually drive your business, and make the whole thing work better.

Why work with Tamara

My Background:

  • UBS Australia (3 years)

  • Tacklebox Accelerator (2 years advising over 200 early-stage startups)

  • 8 years consulting Small Businesses and Startups

  • Built my own Profitable Service Business that I scaled to $750k annual revenue (5 years learning the lessons myself)

My Strengths:

  • I make businesses simpler, not busier
    No bloated strategies, unnecessary KPIs or 40 page decks. I find what’s creating friction, focus on what will actually move the business forward, and remove work rather than create more of it.

  • I understand how businesses operate
    I’ve built and run businesses myself. I know the problem isn’t always strategy; sometimes it’s the broken booking flow, the unanswered inbox, the cardboard piling up in the hallway, or the process your team ignores. I work where strategy meets reality

  • I see the business as a whole
    Customer experience, operations, brand, revenue, team, systems, and marketing are interconnected. My experience across industries with particular expertise in service businesses means I can identify the problem behind the problem, not just optimize one piece in isolation.

How to work with Friction:

Fractional COO
Step in to overhaul Ops + Strategy

Need more hands-on help? This is where I actually step into the business. We’ll build a custom setup around what you need, then I’ll work with you and your team to fix things, build processes, clean up operations and get projects moving. It’s completely bespoke and designed for businesses that don’t just need advice, they need someone experienced to come in and help make things happen.

Let's Chat

Consulting
60-Min Strategy Consult Call

Need to chat to someone? Sometimes you just need a different set of eyes on your business. Bring me the mess, the thing that isn’t working, or the decision you keep going around in circles on. We’ll spend 60 minutes pulling it apart, working out what’s actually going on, and getting really clear on what to do next. You’ll leave with a plan, practical next steps and a much clearer way forward.

Book your call

Interested in a full consulting package? Email tamara@joinfriction.com for our rates, process and availability.